Thinking fast and slow – T\u01b0 duy nhanh v\u00e0 ch\u1eadm – cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c T\u1ea1p ch\u00ed T\u00e0i ch\u00ednh M\u1ef9 \u0111\u1eb7c bi\u1ec7t \u0111\u00e1nh gi\u00e1 l\u00e0 \u201cm\u1ed9t ki\u1ec7t t\u00e1c\u201d trong vi\u1ec7c n\u00f3i v\u1ec1 t\u00ednh h\u1ee3p l\u00fd, phi l\u00fd c\u1ee7a con ng\u01b0\u1eddi trong t\u01b0 duy, trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n
Trong cu\u1ed9c s\u1ed1ng, d\u00f9 b\u1ea1n c\u00f3 c\u1ea9n tr\u1ecdng \u0111\u1ebfn m\u1ee9c n\u00e0o th\u00ec v\u1eabn c\u00f3 nh\u1eefng l\u00fac b\u1ea1n \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u1ea3m t\u00ecnh ch\u1ee7 quan c\u1ee7a m\u00ecnh. Thinking fast and slow, cu\u1ed1n s\u00e1ch n\u1ed5i ti\u1ebfng t\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3 nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh qua nhi\u1ec1u th\u1eadp k\u1ef7 c\u1ee7a nh\u00e0 t\u00e2m l\u00fd h\u1ecdc t\u1eebng \u0111\u1ea1t gi\u1ea3i Nobel Kinh t\u1ebf Daniel Kahneman s\u1ebd cho b\u1ea1n th\u1ea5y nh\u1eefng s\u01b0 h\u1ee3p l\u00fd v\u00e0 phi l\u00fd trong t\u01b0 duy b\u1ea3n th\u00e2n. Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 \u201cki\u1ec7t t\u00e1c\u201d trong vi\u1ec7c thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi, Thinking fast and slow \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c v\u00f4 s\u1ed1 gi\u1ea3i th\u01b0\u1edfng danh gi\u00e1, l\u1ecdt v\u00e0o Top 11 cu\u1ed1n s\u00e1ch kinh doanh h\u1ea5p d\u1eabn nh\u1ea5t n\u0103m 2011. Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c Alpha Books mua b\u1ea3n quy\u1ec1n v\u00e0 xu\u1ea5t b\u1ea3n v\u00e0o Qu\u00fd I n\u0103m nay. Thinking fast and slow d\u00f9 l\u00e0 cu\u1ed1n s\u00e1ch c\u00f3 t\u00ednh h\u00e0n l\u00e2m cao nh\u01b0ng \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch vui nh\u1ed9n v\u00e0 d\u1ec5 hi\u1ec3u, h\u1ee9a h\u1eb9n s\u1ebd mang l\u1ea1i cho b\u1ea1n \u0111\u1ecdc nhi\u1ec1u ki\u1ebfn th\u1ee9c m\u1edbi m\u1ebb, b\u1ed5 \u00edch.<\/p>\n
Thinking fast and slow s\u1ebd \u0111\u01b0a ra v\u00e0 l\u00fd gi\u1ea3i hai h\u1ec7 th\u1ed1ng t\u01b0 duy t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn con \u0111\u01b0\u1eddng nh\u1eadn th\u1ee9c c\u1ee7a b\u1ea1n. Kahneman g\u1ecdi \u0111\u00f3 l\u00e0: h\u1ec7 th\u1ed1ng 1 v\u00e0 h\u1ec7 th\u1ed1ng 2. H\u1ec7 th\u1ed1ng 1, c\u00f2n g\u1ecdi l\u00e0 c\u01a1 ch\u1ebf ngh\u0129 nhanh, t\u1ef1 \u0111\u1ed9ng, th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, c\u1ea3m t\u00ednh, r\u1eadp khu\u00f4n v\u00e0 ti\u1ec1m th\u1ee9c. H\u1ec7 th\u1ed1ng 2, c\u00f2n g\u1ecdi l\u00e0 c\u01a1 ch\u1ebf ngh\u0129 ch\u1eadm, \u0111\u00f2i h\u1ecfi \u00edt n\u1ed7 l\u1ef1c, \u00edt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, d\u00f9ng logic c\u00f3 t\u00ednh to\u00e1n v\u00e0 \u00fd th\u1ee9c. Trong m\u1ed9t lo\u1ea1t th\u00ed nghi\u1ec7m t\u00e2m l\u00fd mang t\u00ednh ti\u00ean phong, Kahneman v\u00e0 Tversky ch\u1ee9ng minh r\u1eb1ng, con ng\u01b0\u1eddi ch\u00fang ta th\u01b0\u1eddng \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh theo c\u01a1 ch\u1ebf ngh\u0129 nhanh h\u01a1n l\u00e0 gh\u0129 ch\u1eadm. Ph\u1ea7n l\u1edbn n\u1ed9i dung c\u1ee7a cu\u1ed1n s\u00e1ch ch\u1ec9 ra nh\u1eefng sai l\u1ea7m c\u1ee7a con ng\u01b0\u1eddi khi suy ngh\u0129 theo h\u1ec7 th\u1ed1ng 1. Kahneman ch\u1ee9ng minh r\u1eb1ng ch\u00fang ta t\u1ec7 h\u01a1n nh\u1eefng g\u00ec ch\u00fang ta t\u01b0\u1edfng: \u0111\u00f3 l\u00e0 ch\u00fang ta kh\u00f4ng bi\u1ebft nh\u1eefng g\u00ec ch\u00fang ta kh\u00f4ng bi\u1ebft!<\/p>\n
Thinking fast and slow \u0111\u00e1p \u1ee9ng hai ti\u00eau ch\u00ed c\u1ee7a m\u1ed9t cu\u1ed1n s\u00e1ch hay, th\u1ee9 nh\u1ea5t n\u00f3 th\u00e1ch th\u1ee9c quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc, th\u1ee9 hai, n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng trang s\u00e1ch v\u1edbi nh\u1eefng con ch\u1eef kh\u00f4 c\u1ee9ng m\u00e0 v\u00f4 c\u00f9ng vui nh\u1ed9n v\u00e0 h\u1ea5p d\u1eabn. Kh\u00f4ng nghi ng\u1edd g\u00ec n\u1eefa, \u0111\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch h\u00e0n l\u00e2m d\u00e0nh cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi!<\/p>\n
V\u1ec1 t\u00e1c gi\u1ea3:<\/strong><\/p>\n Daniel Kahneman, sinh n\u0103m 1934, nh\u00e0 t\u00e2m l\u00fd h\u1ecdc ng\u01b0\u1eddi M\u1ef9 g\u1ed1c Israel \u0111\u00e3 d\u00e0nh gi\u1ea3i Nobel Kinh t\u1ebf n\u0103m 2002. \u00d4ng d\u00e0nh c\u1ea3 cu\u1ed9c \u0111\u1eddi c\u1ee7a m\u00ecnh \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u1ec1 t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi con ng\u01b0\u1eddi. C\u00f9ng v\u1edbi ng\u01b0\u1eddi c\u1ed9ng s\u1ef1 \u0111\u00e3 qua \u0111\u1eddi Amos Tversky, hai \u00f4ng \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng nghi\u00ean c\u1ee9u s\u00e2u s\u1eafc v\u1ec1 con \u0111\u01b0\u1eddng t\u01b0 duy v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n Gi\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean Tiki \u0111\u00e3 bao g\u1ed3m thu\u1ebf theo lu\u1eadt hi\u1ec7n h\u00e0nh. B\u00ean c\u1ea1nh \u0111\u00f3, tu\u1ef3 v\u00e0o lo\u1ea1i s\u1ea3n ph\u1ea9m, h\u00ecnh th\u1ee9c v\u00e0 \u0111\u1ecba ch\u1ec9 giao h\u00e0ng m\u00e0 c\u00f3 th\u1ec3 ph\u00e1t sinh th\u00eam chi ph\u00ed kh\u00e1c nh\u01b0 ph\u00ed v\u1eadn chuy\u1ec3n, ph\u1ee5 ph\u00ed h\u00e0ng c\u1ed3ng k\u1ec1nh, thu\u1ebf nh\u1eadp kh\u1ea9u (\u0111\u1ed1i v\u1edbi \u0111\u01a1n h\u00e0ng giao t\u1eeb n\u01b0\u1edbc ngo\u00e0i c\u00f3 gi\u00e1 tr\u1ecb tr\u00ean 1 tri\u1ec7u \u0111\u1ed3ng)…..<\/p>\n","protected":false},"excerpt":{"rendered":" Thinking fast and slow – T\u01b0 duy nhanh v\u00e0 ch\u1eadm – cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c T\u1ea1p ch\u00ed T\u00e0i ch\u00ednh M\u1ef9 \u0111\u1eb7c bi\u1ec7t \u0111\u00e1nh gi\u00e1 l\u00e0 \u201cm\u1ed9t ki\u1ec7t t\u00e1c\u201d trong vi\u1ec7c n\u00f3i v\u1ec1 t\u00ednh h\u1ee3p l\u00fd, phi l\u00fd c\u1ee7a con ng\u01b0\u1eddi trong t\u01b0 duy, trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n","protected":false},"featured_media":400,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[23,27,32],"product_tag":[],"class_list":["post-398","product","type-product","status-publish","has-post-thumbnail","hentry","product_cat-sach","product_cat-sach-khoa-hoc","product_cat-sach-ky-nang"],"_links":{"self":[{"href":"https:\/\/bookscollective.vn\/index.php\/wp-json\/wp\/v2\/product\/398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookscollective.vn\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/bookscollective.vn\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/bookscollective.vn\/index.php\/wp-json\/wp\/v2\/comments?post=398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookscollective.vn\/index.php\/wp-json\/wp\/v2\/media\/400"}],"wp:attachment":[{"href":"https:\/\/bookscollective.vn\/index.php\/wp-json\/wp\/v2\/media?parent=398"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/bookscollective.vn\/index.php\/wp-json\/wp\/v2\/product_cat?post=398"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/bookscollective.vn\/index.php\/wp-json\/wp\/v2\/product_tag?post=398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}