{"id":392,"date":"2022-10-04T11:45:07","date_gmt":"2022-10-04T11:45:07","guid":{"rendered":"https:\/\/bookscollective.vn\/?post_type=product&#038;p=392"},"modified":"2022-10-04T11:45:07","modified_gmt":"2022-10-04T11:45:07","slug":"content-va-nghe-thuat-storytelling-2","status":"publish","type":"product","link":"https:\/\/bookscollective.vn\/index.php\/product\/content-va-nghe-thuat-storytelling-2\/","title":{"rendered":"Content v\u00e0 ngh\u1ec7 thu\u1eadt storytelling"},"content":{"rendered":"<p>Trong qu\u00e1 tr\u00ecnh x\u00e2m nh\u1eadp v\u1ef1c th\u1eb3m c\u1ee7a t\u00e2m th\u1ee9c, ch\u00fang ta s\u1ebd ch\u1ea1m \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u s\u00e2u k\u00edn nh\u1ea5t c\u1ee7a m\u00ecnh, ch\u00fang ta c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u00e1nh \u0111\u1ed5i. Nhi\u1ec1u khi t\u00ecm ra ch\u00ednh m\u00ecnh c\u00f3 m\u1ed9t c\u00e1i gi\u00e1 r\u1ea5t \u0111\u1eaft<\/p>\n<p>Tuy th\u1ebf, h\u00e0nh tr\u00ecnh c\u00e0ng hung hi\u1ec3m th\u00ec ni\u1ec1m vui c\u00e0ng l\u1edbn, chi\u1ebfn th\u1eafng c\u00e0ng vinh quang<\/p>\n<p>Vi\u1ebft m\u1ed9t c\u00e2u chuy\u1ec7n c\u0169ng l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh, \u0111\u01a1n gi\u1ea3n h\u01a1n th\u1ebf, v\u00e0 Vinh Quang t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. \u0110\u00e2y kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u g\u00ec xa v\u1eddi \u0111\u00e2u. V\u00e0o ng\u00e0y b\u1ea1n c\u00f3 th\u1ec3 b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ebf gi\u1edbi c\u00e2u chuy\u1ec7n, khi\u1ebfn ng\u01b0\u1eddi ta xoay v\u00f2ng trong v\u0169 \u0111i\u1ec7u c\u1ee7a t\u00ecnh ti\u1ebft, nh\u00e2n v\u1eadt, s\u1ea3n ph\u1ea9m, ng\u00e0y \u0111\u00f3 b\u1ea1n s\u1ebd hi\u1ec3u<\/p>\n<p>Cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd gi\u00fap b\u1ea1n thay \u0111\u1ed5i c\u00e1ch ngh\u0129, n\u00f3 gi\u1ed1ng nh\u01b0u c\u00e1ch hi\u1ec3u v\u1ec1 m\u1ed7i ng\u01b0\u1eddi trong ch\u00fang ta. N\u00f3 s\u1ebd thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta c\u00f3 m\u1ed9t cu\u1ed9c \u0111\u1eddi m\u1edbi, c\u00e1ch ngh\u0129 m\u1edbi, quan ni\u1ec7m c\u1ee7a ch\u00fang ta \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ta c\u0169ng kh\u00e1c<\/p>\n<p>Vi\u1ebft content kh\u00f4ng ph\u1ea3i \u0111\u1ec3 c\u00e2u kh\u00e1ch, vi\u1ebft \u0111\u1ec3 tr\u1ecb li\u1ec7u cho tr\u00e1i tim t\u1ed5n th\u01b0\u01a1ng c\u1ee7a m\u1ed7i ng\u01b0\u1eddi v\u00e0 tr\u1ecb li\u1ec7u cho tr\u00e1i tim c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. Ch\u1ec9 c\u1ea7n b\u1ea1n c\u00f3 m\u1ed9t n\u0103ng l\u01b0\u1ee3ng s\u1ed1ng th\u1eadt t\u1ed1t, ch\u1ec9 c\u1ea7n b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn n\u00f3, b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft hay \u0111\u01b0\u1ee3c, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho ng\u01b0\u1eddi ta rung \u0111\u1ed9ng<\/p>\n<p>Ch\u1ec9 ai quan t\u00e2m \u0111\u1ebfn tr\u00e1i tim c\u1ee7a ng\u01b0\u1eddi ph\u1ea3i nghe, ph\u1ea3i \u0111\u1ecdc nh\u1eefng th\u00f4ng \u0111i\u1ec7p chi ch\u00edt n\u1ed5i l\u00ean h\u1eb1ng ng\u00e0y, ai th\u1eadt s\u1ef1 v\u00ec ng\u01b0\u1eddi kh\u00e1c, m\u1edbi c\u00f3 th\u1ec3 n\u00f3i ra \u0111i\u1ec1u g\u00ec \u0111\u00f3 th\u1eadt \u0110\u1eb8P &#8211; \u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec1u m\u00e0 ng\u01b0\u1eddi l\u00e0m content cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1ecdc: Nghe v\u00e0 gi\u1ea3i to\u1ea3 n\u1ed9i t\u00e2m c\u1ee7a h\u1ecd<\/p>\n<p>N\u1eafm \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c l\u00e0m content trong cu\u1ed1n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd n\u1eafm gi\u1eef tr\u00e1i tim b\u1ea5t k\u00ec ai<\/p>\n<p><strong>V\u1ec1 t\u00e1c gi\u1ea3: B\u00c1T NH\u00c3<\/strong><\/p>\n<p>&#8211; T\u00e1c gi\u1ea3 B\u00e1t Nh\u00e3 hay Th\u00e1i H\u1ed3 l\u00e0 s\u00e1ng l\u1eadp vi\u00ean v\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp vi\u00ean c\u1ee7a nhi\u1ec1u d\u1ef1 \u00e1n marketing, qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1, qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u0169ng nh\u01b0 c\u00e1c d\u1ef1 \u00e1n ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n v\u00e0 \u0111\u1ed9i nh\u00f3m.<\/p>\n<p>&#8211; Anh l\u00e0 chuy\u00ean gia t\u01b0 v\u1ea5n v\u1ec1 t\u00e2m l\u00fd, \u0111\u1eddi s\u1ed1ng c\u00e1 nh\u00e2n, v\u1eadn h\u00e0nh n\u1ed9i b\u1ed9, ph\u00e1t tri\u1ec3n n\u1ed9i b\u1ed9 cho nhi\u1ec1u doanh nghi\u1ec7p<\/p>\n<p>&#8211; C\u00e1c kh\u00f3a h\u1ecdc v\u00e0 c\u00e1c cu\u1ed1n s\u00e1ch v\u1ec1 Marketing, Sale, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 t\u00e2m l\u00fd h\u1ecdc c\u1ee7a anh nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 v\u00e0 ph\u1ea3n h\u1ed3i r\u1ea5t t\u1ed1t c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o b\u1ea1n \u0111\u1ecdc, c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n tham gia<\/p>\n<p>&#8211; C\u00e1c d\u1ef1 \u00e1n \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a anh:<\/p>\n<p>&#8211; D\u1ef1 \u00e1n Marketing for Loser hay T\u00e2m l\u00fd h\u1ecdc trong Marketing v\u00e0 Sale<\/p>\n<p>&#8211; D\u1ef1 \u00e1n OOPSY hay T\u00e2m l\u00fd \u1ee9ng d\u1ee5ng d\u00e0nh cho ng\u01b0\u1eddi tr\u1ebb<\/p>\n<p>&#8211; D\u1ef1 \u00e1n T\u00e2m l\u00fd h\u1ecdc n\u0103ng l\u01b0\u1ee3ng d\u00e0nh cho qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong qu\u00e1 tr\u00ecnh x\u00e2m nh\u1eadp v\u1ef1c th\u1eb3m c\u1ee7a t\u00e2m th\u1ee9c, ch\u00fang ta s\u1ebd ch\u1ea1m \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u s\u00e2u k\u00edn nh\u1ea5t c\u1ee7a m\u00ecnh, ch\u00fang ta c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u00e1nh \u0111\u1ed5i. Nhi\u1ec1u khi t\u00ecm ra ch\u00ednh m\u00ecnh c\u00f3 m\u1ed9t c\u00e1i gi\u00e1 r\u1ea5t \u0111\u1eaft Tuy th\u1ebf, h\u00e0nh tr\u00ecnh c\u00e0ng hung hi\u1ec3m th\u00ec ni\u1ec1m vui c\u00e0ng l\u1edbn, chi\u1ebfn th\u1eafng c\u00e0ng vinh quang Vi\u1ebft m\u1ed9t c\u00e2u chuy\u1ec7n c\u0169ng l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh, \u0111\u01a1n gi\u1ea3n h\u01a1n th\u1ebf, v\u00e0 Vinh Quang t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. \u0110\u00e2y kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u [&hellip;]<\/p>\n","protected":false},"featured_media":393,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[23,27,32],"product_tag":[],"class_list":["post-392","product","type-product","status-publish","has-post-thumbnail","hentry","product_cat-sach","product_cat-sach-khoa-hoc","product_cat-sach-ky-nang"],"_links":{"self":[{"href":"https:\/\/bookscollective.vn\/index.php\/wp-json\/wp\/v2\/product\/392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookscollective.vn\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/bookscollective.vn\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/bookscollective.vn\/index.php\/wp-json\/wp\/v2\/comments?post=392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookscollective.vn\/index.php\/wp-json\/wp\/v2\/media\/393"}],"wp:attachment":[{"href":"https:\/\/bookscollective.vn\/index.php\/wp-json\/wp\/v2\/media?parent=392"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/bookscollective.vn\/index.php\/wp-json\/wp\/v2\/product_cat?post=392"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/bookscollective.vn\/index.php\/wp-json\/wp\/v2\/product_tag?post=392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}